Welcome to The Human Eye!
Helping Jewish Organizations Create Meaningful, Impactful Content
As the saying goes, wherever there are two Jews, there are three opinions. But when it comes to getting our message across, there’s one thing we can all agree on: it must be compelling, culturally rich, and deeply rooted in our values and traditions.
Jewish organizations play a vital role in preserving heritage, fostering community, and driving meaningful change. To fulfill their mission, they need content that truly resonates. With a unique background that blends Israeli and American Jewish identities, I provide expert content solutions that bridge cultures, connect communities, and bring your message to life.
Deep Cultural Understanding
Raised in a liberal religious American-Israeli household with strong ties to Jewish tradition, I am fluent in both Hebrew and English, with a deep understanding of Israeli, Jewish-American, and global Jewish communities. I ensure that your messaging is culturally authentic and engaging.
Strategic & Professional Content
I specialize in content strategy and content-based marketing, providing high-quality writing tailored to your organization’s mission. Whether it’s website content, blogs, fundraising campaigns, press releases, or community engagement materials, I ensure your message is clear, effective, and inspiring.
Why Work With Me?
Extensive Experience
For almost 20 years, I have worked with Jewish organizations such as JNF, Ramah Israel, Masa Israel Journey (The Jewish Agency), Nativ, Jewish schools, and many others. I understand the unique needs of Jewish nonprofits, educational institutions, and advocacy groups.
Balancing AI Efficiency with Human Expertise
To simplify workflows and save my clients time and resources, I integrate AI tools when appropriate. While AI can greatly assist in content creation, it lacks cultural nuance and strategic thinking. I combine AI-driven efficiency with professional writing expertise, ensuring your content is not only optimized but also emotionally resonant and aligned with your goals.
let's Talk
How I Can Help Your Organization
- Website content and storytelling that captures your mission
- Fundraising and donor engagement materials
- Social media and digital marketing content
- Press releases, newsletters, and community outreach
- Thought leadership articles and op-eds
Let’s collaborate to create content that strengthens your impact and connects with your audience in meaningful ways.
Who am I?
Hi, I’m Shulamit Avitzour, a senior content strategist with nearly two decades of experience in writing, editing, content management, and content-based marketing. Having worked with leading Jewish organizations, nonprofits, and businesses, I understand how to craft messages that engage and inspire.
When you work with me, you get more than just a writer – you get a partner who is invested in your mission and dedicated to ensuring your content is powerful, strategic, and culturally relevant.
Let’s connect and create content that makes an impact.
